August 9th, 2007

M Chat has the answers!

Lessons in basic PR.

Do Not Do Things Like This:

"Johnson & Johnson, the health-products giant that uses a red cross as its trademark, sued the American Red Cross on Wednesday, demanding that the charity halt the use of the red cross symbol on products it sells to the public."

Even if you win such a lawsuit (against a charity!), you end up looking like a greedy bully at best.